Hoban was born Amy Mart on July 19, 1951, and grew up in Beverly Hills. According to her longtime friend, writer Wolf Schneider, “She had a flair for fashion from the start, taking driver’s education in the sixties in a borrowed Cadillac wearing a pink ruffled peignoir.” Her entrée into the fashion world was during her marriage to Michael Hoban, founder of the legendary North Beach Leather (where Elvis Presley and Jim Morrison shopped); she helped him expand his San Francisco boutique to locations in Los Angeles, Aspen, Chicago, and New York.
After their divorce, Amy founded her own line of Western wear, beginning with fringed suede Western skirts, decorated with appliquéd cacti, and satin-rayon blouses embroidered with steer heads, horseshoes, and flowers. After starting her business in Studio City in the early ’90s, Hoban’s client list grew to include rodeo queens and executives at the National Cowgirl Hall of Fame and Museum in Fort Worth, where she frequently attended the museum’s annual induction ceremony. Hoban was also an avid supporter of the Autry National Center, a judge at the Western Design Conference and Western Design Expo, and a member of the Los Angeles County Museum of Art’s Costume Council. Hoban is survived by her sons Cassidy Hoban, a DJ in Los Angeles, and Cody Hoban, an academic counselor in Phoenix; her brothers Alan and Michael Mart; her sister, Yvonne Fox; and numerous devoted friends, whose lives she greatly influenced.
After their divorce, Amy founded her own line of Western wear, beginning with fringed suede Western skirts, decorated with appliquéd cacti, and satin-rayon blouses embroidered with steer heads, horseshoes, and flowers. After starting her business in Studio City in the early ’90s, Hoban’s client list grew to include rodeo queens and executives at the National Cowgirl Hall of Fame and Museum in Fort Worth, where she frequently attended the museum’s annual induction ceremony. Hoban was also an avid supporter of the Autry National Center, a judge at the Western Design Conference and Western Design Expo, and a member of the Los Angeles County Museum of Art’s Costume Council. Hoban is survived by her sons Cassidy Hoban, a DJ in Los Angeles, and Cody Hoban, an academic counselor in Phoenix; her brothers Alan and Michael Mart; her sister, Yvonne Fox; and numerous devoted friends, whose lives she greatly influenced.
Hoban was born Amy Mart on July 19, 1951, and grew up in Beverly Hills. According to her longtime friend, writer Wolf Schneider, “She had a flair for fashion from the start, taking driver’s education in the sixties in a borrowed Cadillac wearing a pink ruffled peignoir.” Her entrée into the fashion world was during her marriage to Michael Hoban, founder of the legendary North Beach Leather (where Elvis Presley and Jim Morrison shopped); she helped him expand his San Francisco boutique to locations in Los Angeles, Aspen, Chicago, and New York.
After their divorce, Amy founded her own line of Western wear, beginning with fringed suede Western skirts, decorated with appliquéd cacti, and satin-rayon blouses embroidered with steer heads, horseshoes, and flowers. After starting her business in Studio City in the early ’90s, Hoban’s client list grew to include rodeo queens and executives at the National Cowgirl Hall of Fame and Museum in Fort Worth, where she frequently attended the museum’s annual induction ceremony. Hoban was also an avid supporter of the Autry National Center, a judge at the Western Design Conference and Western Design Expo, and a member of the Los Angeles County Museum of Art’s Costume Council. Hoban is survived by her sons Cassidy Hoban, a DJ in Los Angeles, and Cody Hoban, an academic counselor in Phoenix; her brothers Alan and Michael Mart; her sister, Yvonne Fox; and numerous devoted friends, whose lives she greatly influenced.
After their divorce, Amy founded her own line of Western wear, beginning with fringed suede Western skirts, decorated with appliquéd cacti, and satin-rayon blouses embroidered with steer heads, horseshoes, and flowers. After starting her business in Studio City in the early ’90s, Hoban’s client list grew to include rodeo queens and executives at the National Cowgirl Hall of Fame and Museum in Fort Worth, where she frequently attended the museum’s annual induction ceremony. Hoban was also an avid supporter of the Autry National Center, a judge at the Western Design Conference and Western Design Expo, and a member of the Los Angeles County Museum of Art’s Costume Council. Hoban is survived by her sons Cassidy Hoban, a DJ in Los Angeles, and Cody Hoban, an academic counselor in Phoenix; her brothers Alan and Michael Mart; her sister, Yvonne Fox; and numerous devoted friends, whose lives she greatly influenced.
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