Jesse Lauriston “Boy Plunger” Livermore

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Jesse Lauriston “Boy Plunger” Livermore

Birth
Shrewsbury, Worcester County, Massachusetts, USA
Death
28 Nov 1940 (aged 63)
Manhattan, New York County, New York, USA
Burial
Acton, Middlesex County, Massachusetts, USA Add to Map
Memorial ID
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Jesse Livermore was known by many nicknames, among them the "Cotton King," "the Great Bear, "the Wall Street Wonder," and "the Boy Plunger." He made and lost four multi-million dollar fortunes over his thirty year career on Wall Street. In 1940 he wrote the book, "How to Trade in Stocks," and was the subject of a best selling biography, "Reminiscences of a Stock Operator." He was one of the speculators blamed for the 1929 crash from which he made $100 million.

One of Jesse Livermore's favorite books was Memoirs of the Popular Delusions and the Madness of the Crowds by Charles Mackay. This was also a favorite book of Bernard Baruch, a stock trader and close friend of Livermore who also was one of the few people that did well in the crash of 1929.

"It doesn't matter how much money you make in the markets, it's the keeping hold of it that is important." - Jesse Livermore

Unfortunately, Jesse could not hang on to his winnings from the stock market and shot himself in the head. After eating lunch alone, he killed himself inside the cloakroom of the Sherry-Netherland Hotel in Manhattan on November 28, 1940. It was a Thursday afternoon, he was 63. His body was cremated by noon the next day. His suicide note to his wife said:

"My dear Nina: Can't help it. Things have been bad with me. I am tired of fighting. Can't carry on any longer. This is the only way out. I am unworthy of your love. I am a failure. I am truly sorry, but this is the only way out for me. Love Laurie".

Jesse Livermore on the market, in his own words:

"…it is what people actually did in the stock market that counted – not what they said they were going to do." Livermore studied his mistakes objectively…"the only way you get a real education in the market is to invest cash, track your trade, and study your mistakes!" It is emotionally difficult to review you mistakes, since the speculator must wade through his own bad trades and blunders. And these are not simple blunders; these are blunders that cost money. Anyone who has lost money by investing poorly knows how difficult it is to reexamine what occurred. The examination of a losing trade is tortuous but necessary to ensure that it will not happen again. Livermore was brutal in self-analysis. He told his sons his conclusions: "Successful trading is always an emotional battle for the speculator, not an intelligent battle."…He knew that his biggest enemy was his own emotions. "We are the sum total of our experience." When asked what makes a good stock speculator, Livermore replied "…it's an aptitude for the game, a stomach for the ride, and the ability to see what is happening without emotion. The ability to make observations that others don't and a good memory….Only speculate if you can make it a full-time job. Don't take tips of any kind, no matter where they come from. Don't worry about catching tops or bottoms, that's fools play. Keep the number of stocks you own to a controllable number. It's hard to herd cats, and it's hard to track a lot of securities. Take your losses quickly and don't brood about them. Try to learn from them but mistakes are as inevitable as death. And only make a big move, a real big plunge, when a majority of factors are in your favor….every once in a while you must go to cash, take a break, take a vacation. Don't try to play the market all the time. It can't be done, too tough on the emotions." "The unsuccessful investor is best friends with hope, and hope skips along life's path hand in hand with greed when it comes to the stock market. Once a stock trade is entered, hope springs to life. It is human nature to be positive, to hope for the best. Hope is an important survival technique. But hope, like its stock market cousins ignorance, greed, and fear, distorts reason. See the stock market only deals in facts, in reality, in reason, and the stock market is never wrong. Traders are wrong. Like the spinning of a roulette wheel, the little black ball tells the final outcome, not greed, fear or hope. The result is objective and final, with no appeal. "I believe that the public wants to be led, to be instructed, to be told what to do. They want reassurance. They will always move en mass, a mob, a herd, a group, because people want the safety of human company. They are afraid to stand alone because they want to be safely included within the herd, not to be the lone calf standing on the desolate, dangerous, wolf-patrolled prairie of contrary opinion." "First, do not be invested in the market all the time. There are many times when I have been completely in cash, especially when I was unsure of the direction of the market and waiting for a confirmation of the next move....Second, it is the change in the major trend that hurts most speculators." "The last gasp of heavy volume provides a great opportunity to sell out any illiquid large holdings. I knew it was foolish to ever catch the tops or the bottoms of the moves. It is always better to sell large holdings into an advancing market when there is plenty of volume. The same is true on the short side; you are best to cover the short position after a steep fast decline."
"…the market will often go contrary to what speculators have predicted. At these times, successful speculators must abandon their predictions and follow the action of the market. Prudent speculators never argue with the tape. Markets are never wrong, but opinions often are." "All through time, people have basically acted the same way in the market as a result of greed, fear, ignorance, and hope. This is why the numerical formations and patterns recur on a constant basis." "Every stock is like a human being: it has a personality, a distinctive personality. Aggressive, reserved, hyper, high-strung, volatile, boring, direct, logical, predictable, unpredictable. I often studied stocks like I would study people; after a while their reactions to certain circumstances become more predictable." "I believe that having the discipline to follow your rules is essential. Without specific, clear, and tested rules, speculators do not have any real chance of success. Why? Because speculators without a plan are like a general without a strategy, and therefore without an actionable battle plan. Speculators without a single clear plan can only act and react, act and react, to the slings and arrows of stock market misfortune, until they are defeated." "If you can't sleep at night because of your stock market position, then you have gone too far. If this is the case, then sell your position down to the sleeping level." "I believe that anyone who is intelligent, conscientious, and willing to put in the necessary time can be successful on Wall Street. As long as they realize the market is a business like any other business, they have a good chance to prosper." "Remember, it [the market] is designed to fool most of the people most of the time." "…I have always fully understood that I am not the only one who knows that the stock market is the world's biggest gold mine, sitting at the foot of the island of Manhattan. A gold mine that opens its doors every day and invites anyone and everyone in to plump its depths and leave with wheelbarrows full of gold bars, if they can – and I have done it. The gold mine is there all right, and every day somebody plumps it's depths, and when the bell rings at the end of the day they have gone from pauper to prince, or gone from prince to supreme potentate, or gone stony broke. And it's always there waiting." "I believe that uncontrolled basic emotions are the true and deadly enemy of the speculator; that hope, fear, and greed are always present, sitting on the edge of the psyche, waiting on the sidelines, waiting to jump into the action, plow into the game." "These words [bullish, bearish] are not in my vocabulary because I believe they can create an emotional mind-set of a specific market direction in a speculator's mind. "I never try to predict or anticipate. I only try to react to what the market is telling me by its behavior." "I believe there are no good stocks or bad stocks; there are only money making stocks. So there is no good direction to trade, short or long; there is only the money-making way to trade." "Greed, fear, impatience, and hope will all fight for mental dominance over the speculator."
"My satisfaction always came from beating the market, solving the puzzle. The money was the reward, but it was not the main reason I loved the market. The stock market is the greatest, most complex puzzle ever invented – and it pays the biggest jackpot….it was never the money that drove me. It was the game, solving the puzzle, beating the market that had confused and confounded the greatest minds in history. For me, that passion, the juice, the exhilaration was in beating the game, a game that was a living dynamic riddle, a conundrum to everyone who speculated on Wall Street." "Always remember; you can win a horse race, but you can't beat the races. You can win on a stock, but you cannot beat Wall Street all the time. Nobody can."

Jesse Livermore Photo Album

Jesse Livermore Timeline
Jesse Livermore was known by many nicknames, among them the "Cotton King," "the Great Bear, "the Wall Street Wonder," and "the Boy Plunger." He made and lost four multi-million dollar fortunes over his thirty year career on Wall Street. In 1940 he wrote the book, "How to Trade in Stocks," and was the subject of a best selling biography, "Reminiscences of a Stock Operator." He was one of the speculators blamed for the 1929 crash from which he made $100 million.

One of Jesse Livermore's favorite books was Memoirs of the Popular Delusions and the Madness of the Crowds by Charles Mackay. This was also a favorite book of Bernard Baruch, a stock trader and close friend of Livermore who also was one of the few people that did well in the crash of 1929.

"It doesn't matter how much money you make in the markets, it's the keeping hold of it that is important." - Jesse Livermore

Unfortunately, Jesse could not hang on to his winnings from the stock market and shot himself in the head. After eating lunch alone, he killed himself inside the cloakroom of the Sherry-Netherland Hotel in Manhattan on November 28, 1940. It was a Thursday afternoon, he was 63. His body was cremated by noon the next day. His suicide note to his wife said:

"My dear Nina: Can't help it. Things have been bad with me. I am tired of fighting. Can't carry on any longer. This is the only way out. I am unworthy of your love. I am a failure. I am truly sorry, but this is the only way out for me. Love Laurie".

Jesse Livermore on the market, in his own words:

"…it is what people actually did in the stock market that counted – not what they said they were going to do." Livermore studied his mistakes objectively…"the only way you get a real education in the market is to invest cash, track your trade, and study your mistakes!" It is emotionally difficult to review you mistakes, since the speculator must wade through his own bad trades and blunders. And these are not simple blunders; these are blunders that cost money. Anyone who has lost money by investing poorly knows how difficult it is to reexamine what occurred. The examination of a losing trade is tortuous but necessary to ensure that it will not happen again. Livermore was brutal in self-analysis. He told his sons his conclusions: "Successful trading is always an emotional battle for the speculator, not an intelligent battle."…He knew that his biggest enemy was his own emotions. "We are the sum total of our experience." When asked what makes a good stock speculator, Livermore replied "…it's an aptitude for the game, a stomach for the ride, and the ability to see what is happening without emotion. The ability to make observations that others don't and a good memory….Only speculate if you can make it a full-time job. Don't take tips of any kind, no matter where they come from. Don't worry about catching tops or bottoms, that's fools play. Keep the number of stocks you own to a controllable number. It's hard to herd cats, and it's hard to track a lot of securities. Take your losses quickly and don't brood about them. Try to learn from them but mistakes are as inevitable as death. And only make a big move, a real big plunge, when a majority of factors are in your favor….every once in a while you must go to cash, take a break, take a vacation. Don't try to play the market all the time. It can't be done, too tough on the emotions." "The unsuccessful investor is best friends with hope, and hope skips along life's path hand in hand with greed when it comes to the stock market. Once a stock trade is entered, hope springs to life. It is human nature to be positive, to hope for the best. Hope is an important survival technique. But hope, like its stock market cousins ignorance, greed, and fear, distorts reason. See the stock market only deals in facts, in reality, in reason, and the stock market is never wrong. Traders are wrong. Like the spinning of a roulette wheel, the little black ball tells the final outcome, not greed, fear or hope. The result is objective and final, with no appeal. "I believe that the public wants to be led, to be instructed, to be told what to do. They want reassurance. They will always move en mass, a mob, a herd, a group, because people want the safety of human company. They are afraid to stand alone because they want to be safely included within the herd, not to be the lone calf standing on the desolate, dangerous, wolf-patrolled prairie of contrary opinion." "First, do not be invested in the market all the time. There are many times when I have been completely in cash, especially when I was unsure of the direction of the market and waiting for a confirmation of the next move....Second, it is the change in the major trend that hurts most speculators." "The last gasp of heavy volume provides a great opportunity to sell out any illiquid large holdings. I knew it was foolish to ever catch the tops or the bottoms of the moves. It is always better to sell large holdings into an advancing market when there is plenty of volume. The same is true on the short side; you are best to cover the short position after a steep fast decline."
"…the market will often go contrary to what speculators have predicted. At these times, successful speculators must abandon their predictions and follow the action of the market. Prudent speculators never argue with the tape. Markets are never wrong, but opinions often are." "All through time, people have basically acted the same way in the market as a result of greed, fear, ignorance, and hope. This is why the numerical formations and patterns recur on a constant basis." "Every stock is like a human being: it has a personality, a distinctive personality. Aggressive, reserved, hyper, high-strung, volatile, boring, direct, logical, predictable, unpredictable. I often studied stocks like I would study people; after a while their reactions to certain circumstances become more predictable." "I believe that having the discipline to follow your rules is essential. Without specific, clear, and tested rules, speculators do not have any real chance of success. Why? Because speculators without a plan are like a general without a strategy, and therefore without an actionable battle plan. Speculators without a single clear plan can only act and react, act and react, to the slings and arrows of stock market misfortune, until they are defeated." "If you can't sleep at night because of your stock market position, then you have gone too far. If this is the case, then sell your position down to the sleeping level." "I believe that anyone who is intelligent, conscientious, and willing to put in the necessary time can be successful on Wall Street. As long as they realize the market is a business like any other business, they have a good chance to prosper." "Remember, it [the market] is designed to fool most of the people most of the time." "…I have always fully understood that I am not the only one who knows that the stock market is the world's biggest gold mine, sitting at the foot of the island of Manhattan. A gold mine that opens its doors every day and invites anyone and everyone in to plump its depths and leave with wheelbarrows full of gold bars, if they can – and I have done it. The gold mine is there all right, and every day somebody plumps it's depths, and when the bell rings at the end of the day they have gone from pauper to prince, or gone from prince to supreme potentate, or gone stony broke. And it's always there waiting." "I believe that uncontrolled basic emotions are the true and deadly enemy of the speculator; that hope, fear, and greed are always present, sitting on the edge of the psyche, waiting on the sidelines, waiting to jump into the action, plow into the game." "These words [bullish, bearish] are not in my vocabulary because I believe they can create an emotional mind-set of a specific market direction in a speculator's mind. "I never try to predict or anticipate. I only try to react to what the market is telling me by its behavior." "I believe there are no good stocks or bad stocks; there are only money making stocks. So there is no good direction to trade, short or long; there is only the money-making way to trade." "Greed, fear, impatience, and hope will all fight for mental dominance over the speculator."
"My satisfaction always came from beating the market, solving the puzzle. The money was the reward, but it was not the main reason I loved the market. The stock market is the greatest, most complex puzzle ever invented – and it pays the biggest jackpot….it was never the money that drove me. It was the game, solving the puzzle, beating the market that had confused and confounded the greatest minds in history. For me, that passion, the juice, the exhilaration was in beating the game, a game that was a living dynamic riddle, a conundrum to everyone who speculated on Wall Street." "Always remember; you can win a horse race, but you can't beat the races. You can win on a stock, but you cannot beat Wall Street all the time. Nobody can."

Jesse Livermore Photo Album

Jesse Livermore Timeline

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JESSE L. LIVERMORE
1877 - 1940

Gravesite Details

Note: Jesse Livermore was cremated before noon on the day after his death at the Campbell Funeral Home at Madison Avenue and Eighty-first Street in Manhattan. His ashes were subsequently buried at the Woodlawn Cemetery.