With the Steak & Ale chain, Brinker originated the concept of the modern casual dinning restaurant that is now ubiquitous in the marketplace. One of the innovations that Brinker introduced with Steak & Ale was the salad bar. Besides the novel concept of having customers leave their tables to serve themselves from a salad buffet, the Dallas-based chain also created the now common stock introduction of "Hi, my name is Dirk, and I'll be your waiter tonight."[2] After 10 years of independent operation the chain had grown to 109 restaurants, and introduced to the American consumer the concept of the chain restaurant. In 1976 he sold his company to Pillsbury and assumed a position in the company's restaurant division. When Jack-in-the-Box went public in the early 1960's, Brinker sold his interest in the company and moved to Dallas, Texas with the intent to open a new business. His first endeavor was a coffee shop he named after himself, Brinks. The concept was to create a restaurant that catered to the 25-44 year-old demographic, a group that was still in the early stages of developing a taste for inexpensive fast food. The shop proved successful, and he sold it two years later. Using the proceeds from the sale, he opened a new chain in 1966 with the intent to provide an affordable steak dinner to the middle class. He called his new concept Steak & Ale.[1]
With the Steak & Ale chain, Brinker originated the concept of the modern casual dinning restaurant that is now ubiquitous in the marketplace. One of the innovations that Brinker introduced with Steak & Ale was the salad bar. Besides the novel concept of having customers leave their tables to serve themselves from a salad buffet, the Dallas-based chain also created the now common stock introduction of "Hi, my name is Dirk, and I'll be your waiter tonight."[2] After 10 years of independent operation the chain had grown to 109 restaurants, and introduced to the American consumer the concept of the chain restaurant. In 1976 he sold his company to Pillsbury and assumed a position in the company's restaurant division. During his tenure in Pillsbury's restaurant division, Brinker over saw the creation of the Bennigan's chain. Bennigan's was the first in a new concept of restaurants intended to attract single people, an idea that became known by the term "fern bar". Brinker was married four times to: June 1955 to June 1969 to Maureen "Little Mo" Connolly. The couple had two daughters, Cindy Brinker (Simmons), who was born in 1957, and Brenda Brinker (Bottum), who was born in 1959. On June 21, 1969, Little Mo subscumed to after a 3-year-long battle with ovarian cancer. The relationship between Norman and Maureen was depicted in a 1978 telefilm, Little Mo, which starred Glynnis O'Connor as Maureen, Mark Harmon as Norman, and Anne Baxter as Maureen's mother.. His second marriage to Margaret was brief and ended in divorce in 1976. On Februare 14, 1981, he tied the knot with his third wife, Nancy Goodman. The marriage provided Nancy with funding and an immediate network of financial and political support for the foundation dedicated to the memory of Nancy's sister Susan G. Komen, which became the Susan G. Komen for the Cure and related Komen Race for the Cure. They have one son, Eric Brinker. On January 22, 1993, Norman was seriously injured during a polo match in a high speed collision with another rider at the West Palm Beach Polo and Hunt Club in West Palm Beach, Florida. Suffering serious head injuries and in what was anticipated to be a prolonged coma, three days after the accident Norman was succeeded by Ron A. McDougall as chief executive officer of Brinker International; despite his retirement,Brinker retained the title of Chairman Emeritus. Norman and Nancy subsequently divorced some years after the accident. In March 2003 Norman married his fourth wife, Toni Chapman. He died on June 9, 2009 from aspiration pneumonia while on vacation in Colorado.
Norman E. Brinker was the founder of Brinker International, one of the largest restaurant holding companies in North America. A prominent restaurateur, Brinker has also led such companies as Jack in the Box, Steak and Ale, Bennigan's, Burger King, and Chili's.
With the Steak & Ale chain, Brinker originated the concept of the modern casual dinning restaurant that is now ubiquitous in the marketplace. One of the innovations that Brinker introduced with Steak & Ale was the salad bar. Besides the novel concept of having customers leave their tables to serve themselves from a salad buffet, the Dallas-based chain also created the now common stock introduction of "Hi, my name is Dirk, and I'll be your waiter tonight."[2] After 10 years of independent operation the chain had grown to 109 restaurants, and introduced to the American consumer the concept of the chain restaurant. In 1976 he sold his company to Pillsbury and assumed a position in the company's restaurant division. When Jack-in-the-Box went public in the early 1960's, Brinker sold his interest in the company and moved to Dallas, Texas with the intent to open a new business. His first endeavor was a coffee shop he named after himself, Brinks. The concept was to create a restaurant that catered to the 25-44 year-old demographic, a group that was still in the early stages of developing a taste for inexpensive fast food. The shop proved successful, and he sold it two years later. Using the proceeds from the sale, he opened a new chain in 1966 with the intent to provide an affordable steak dinner to the middle class. He called his new concept Steak & Ale.[1]
With the Steak & Ale chain, Brinker originated the concept of the modern casual dinning restaurant that is now ubiquitous in the marketplace. One of the innovations that Brinker introduced with Steak & Ale was the salad bar. Besides the novel concept of having customers leave their tables to serve themselves from a salad buffet, the Dallas-based chain also created the now common stock introduction of "Hi, my name is Dirk, and I'll be your waiter tonight."[2] After 10 years of independent operation the chain had grown to 109 restaurants, and introduced to the American consumer the concept of the chain restaurant. In 1976 he sold his company to Pillsbury and assumed a position in the company's restaurant division. During his tenure in Pillsbury's restaurant division, Brinker over saw the creation of the Bennigan's chain. Bennigan's was the first in a new concept of restaurants intended to attract single people, an idea that became known by the term "fern bar". Brinker was married four times to: June 1955 to June 1969 to Maureen "Little Mo" Connolly. The couple had two daughters, Cindy Brinker (Simmons), who was born in 1957, and Brenda Brinker (Bottum), who was born in 1959. On June 21, 1969, Little Mo subscumed to after a 3-year-long battle with ovarian cancer. The relationship between Norman and Maureen was depicted in a 1978 telefilm, Little Mo, which starred Glynnis O'Connor as Maureen, Mark Harmon as Norman, and Anne Baxter as Maureen's mother.. His second marriage to Margaret was brief and ended in divorce in 1976. On Februare 14, 1981, he tied the knot with his third wife, Nancy Goodman. The marriage provided Nancy with funding and an immediate network of financial and political support for the foundation dedicated to the memory of Nancy's sister Susan G. Komen, which became the Susan G. Komen for the Cure and related Komen Race for the Cure. They have one son, Eric Brinker. On January 22, 1993, Norman was seriously injured during a polo match in a high speed collision with another rider at the West Palm Beach Polo and Hunt Club in West Palm Beach, Florida. Suffering serious head injuries and in what was anticipated to be a prolonged coma, three days after the accident Norman was succeeded by Ron A. McDougall as chief executive officer of Brinker International; despite his retirement,Brinker retained the title of Chairman Emeritus. Norman and Nancy subsequently divorced some years after the accident. In March 2003 Norman married his fourth wife, Toni Chapman. He died on June 9, 2009 from aspiration pneumonia while on vacation in Colorado.
Norman E. Brinker was the founder of Brinker International, one of the largest restaurant holding companies in North America. A prominent restaurateur, Brinker has also led such companies as Jack in the Box, Steak and Ale, Bennigan's, Burger King, and Chili's.
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